Whenever I do a public affairs job, a couple of my “marketing” goals are to get my videos into the top banner on Navy.mil and to get my still photos into the “Images of the Day” gallery on the front page of Navy.mil. The first step is to produce quality products; the second step is pushing the images/print/video to the right places. Transmitting imagery to Navy.mil is what this blog post is about.
Getting the Top Banner
Most of the pieces in the top banner come from All Hands Magazine Online (AH.mil). AH doesn’t want just video or just stills. When you send them images, they want a print story to go along with it. The print story can be a straight news story, or it can be a print feature.
Once you’ve got your products, here is how you get your products to Navy.mil:
1. Get the username and password for the Defense Media Activity (DMA) FTP site. I got this email address from the AH Best Practices page: firstname.lastname@example.org Drop them a line and ask them for the username and password.
2. Go to the FTP site by typing http://ftp.dodmedia.tv into the address bar of your of your internet browser.
3. Type in the username and password you got from the folks at email@example.com.
5. Browse for the file you want to upload.
6. Once you’ve chosen your files, hit “Upload” to begin your upload. This may take awhile depending on your internet connection.
7. At this point, you’re done. You just have to wait until your file is done uploading. As a side note, I would recommend downloading Filezilla FTP Client. It’s free, it’s approved for government computers, and I believe it’s faster and more dependable than a web browser to get to the FTP server.
Getting into the Images of the Day Gallery
Getting photos into the Images of the Day gallery is easier and harder than getting videos into the banner. It’s easier to transmit the images — you just email them — but the Navy Imagery folks get a gazillion photos each day, so there is a lot more competition vying for a spot in this gallery. But, hey, at least it’s easy to send the pictures. Here’s how you do it.
1. Attach your photos to an email.
2. Copy and paste all your VIRINs and captions into the email.
3. Email it to: firstname.lastname@example.org
4. Hit “send,” and you’re done.
Here are a few side notes:
- I shoot RAW, and after I edit, I save as a JPG with the quality slider at 7. I’m not sure if this is SOP, but I’ve never had any complaints.
- They can’t put vertical images into the Images of the Day gallery.
- The Images of the Day (and all the photos on Navy.mil) are chosen by the Navy Imagery folks at the Pentagon, whereas Navy.mil’s top banner is chosen by the DMA folks at Fort Meade.
I always try to get my stuff on Navy.mil no matter who else I’m marketing to. It’s a little extra work at the back end of a project, but I’ve found that my customers are usually pretty psyched on seeing their unit on the front page of the Navy’s web site. That type of exposure usually buys me a little more access the next time I work with that unit. So it’s a win-win for everyone. Thanks for reading. As always, if you have any questions or comments, please feel free to reach out to me on Facebook (cote brett) or via email (email@example.com).